Image of Classifieds Plus Team
David W. McDuff - Founder, 1948-2006

David W. McDuff
Founder of Classifieds Plus, Inc.
1948-2007

David McDuff was a "serial entrepreneur", who was the inspiration behind Classifieds Plus and numerous other businesses that provided livelihoods and opportunities for hundreds of Buffalo's citizens.

David was named "Citizen of the Year" by the Buffalo News for his establishment of a works program to teach disadvantaged young people marketable skills, and improve Buffalo's housing stock.

When Roswell Park cancer hospital asked for help to promote their "Paint Box fundraising project" that marketed holiday card artwork of young cancer patients, David volunteered the services of Classifieds Plus, whose employees gladly do their part to generate many thousands of dollars in orders for the hospital each holiday season.

David introduced many innovative ideas to the newspaper publishing industry including voice personals, outsourcing of advertising services, and 24 hour / 365 day advertising sales. He was also a former co-publisher of Buffalo Spree magazine.

David's secrets of success were simple: he believed in making it easy for customers to do business, and held the philosophy that "changing your thinking can change your reality", because he felt that anyone could change their lives or their companies by looking at things differently.  

About Classifieds Plus, Inc.
Executive Staff

 

Michael StanekMichael Stanek
Chief Executive Officer - Michael joined Classifieds Plus in April of 2008. Michael's focus at CPI is growing the Company into a formidable print media partner and developing strategies exploiting emerging technologies to sustain growth and profitability for CPI and its customer partners. Michael's previous experience has been in a variety of industries including manufacturing, service, professional, mergers and acquisitions and most recently retail as the President, CEO and CFO of Northern Reflections. Michael was named as one of the "40 Rising Stars under 40" in 2004 by Chain Store Age Magazine, and was named one of the "15 Most Influential People in Retail" by RIS Magazine in 2004 and 2005. Michael is a member of the Board of Directors of GPX/DPI, Inc and Berean Christian Book Stores, Advisor to the Board of Directors of Northern Reflections as well as an Investment Advisor to JMH Capital and Synergy Enterprises, LLC.

 

Donald M. LiddleDonald M. Liddle
Vice President and Chief Operating Officer - Donald Liddle joined Classifieds Plus in 2004. Don manages the Company's finances, IT, Client Services and daily operations. Prior to joining CPI, Mr. Liddle was CFO of Balzers, Inc., a manufacturer of specialty chemicals. He also served as Managing Director of Jensen Fittings in a corporate development and finance capacity. He earned a B.S. in Finance and Accounting from Canisius College and graduated from the Executive Management Development Program at Pennsylvania State University.

 

Dick SaundersRichard J. Saunders
Vice President of Sales and Marketing - Dick Saunders joined Classifieds Plus at inception. His responsibilities include overseeing and securing new newspaper clients while growing and maintaining current clients' activities and revenue. Prior to joining CPI, Mr. Saunders directed the sales and operations for Direct Response Marketing. His experience with newspapers and other media began in 1974 as an Account Executive for Ellis Advertising, one of Buffalo's largest advertising agencies. He became Vice President of Ellis Advertising and in 1990 purchased the account base to open Saunders and Lyons Advertising Inc.

 

David WassermanDavid Wasserman
Director of Outsourcing - David Wasserman joined the Company in 2003. He manages Classifieds Plus' Outsourcing Sales Center where he oversees daily operations, training and quality assurance. He has served various roles at the Company including General Sales Manager and Director of Business Development. Prior to joining CPI, Mr. Wasserman was National Account Manager for HGDS, a publicly-traded logistics management company. He has over 15 years of sales experience. Mr. Wasserman earned a B.A. in Communications from the State University of New York at Buffalo.

 

Janet GoldingJanet Golding
Director of Client Services - Janet joined Classifieds Plus at its inception as Call Center Manager and Trainer before becoming Director of Client Services in 2002. Prior to joining CPI, Ms. Golding was a manager at Direct Response Marketing. She also served as an Account Executive for the advertising agency FKQ. Ms. Golding earned a B.A. and computer science degree from Lakeland Community College. She has also completed the Project Management Certificate Program at the State University of New York at Buffalo School of Management.

 

Dominic BordonaroDominick Bordonaro
Director of Sales and Marketing - Dominick joined Classifieds Plus, inc. in 2005. Dominick formerly managed CPI's National Sales Center and currently oversees expansion of existing client business. Dominick has 25 years of experience in the newspaper industry. Prior to joining CPI, he served as Marketing Director for the Niagara Frontier Transportation Authority ("NFTA") where he managed the organization's sales and marketing department. NFTA manages the transportation services throughout the Buffalo Niagara region. Earlier in his career, he was a senior manager with Buffalo News in the circulation and advertising departments. Dominick participates on various newspaper industry committees including the Newspaper Association of America and the International Newspaper Marketing Association. He is also an alumnus of the American Press Institute.

 

Mary KasprzykMary Huber Kasprzyk
Information Technology Director - Mary joined the Company in August, 2008. Mary.s responsibilities include all facets of Information Systems and Technology Planning and Strategy; including the daily operations and support for the infrastructure, telecommunications, data management and software application development. Mary has extensive technology and business management experience including several senior information systems and business management positions with Rich Products, Inc., Remarketing Services of America, Inc., as well as prior experience with HSBC. Mary is a graduate of the University of Hawaii where she received a BS in Business Administration.

 

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