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Classifieds Plus, Inc.

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Frequently Asked Questions

Does Classifieds Plus take all ad categories and classifications?
Yes, our Customer Sales Advisors are trained and experienced in handling all categories and classifications, as well as all associated up sells and cross-sell publications. We sell all private party, commercial, agency, obits, and legal classifications.

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What kind of training do Classifieds Plus Sales Advisors receive?
All agents are prescreened and tested in the hiring process for personality, attitude, grammar, spelling, and keyboard skills. Only qualified applicants move on to the "Classifieds Plus University" training program.

All Customer Sales Advisors undergo comprehensive new hire training in classroom settings and on the sales floor, followed by continued daily training and monitoring, including newspaper specific training. Individual agent performance is measured and reported against goals regularly. Individual training focuses on any areas needing improvement.

Our quality assurance staff reviews and scores random calls for each agent continuously and provides one to one coaching using their actual call samples.

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How are Classifieds Plus' Sales Advisors able to take ads accurately and efficiently for so many newspapers?
Our Customer Sales Advisors use an interactive, state-of-the-art ad taking system, which has been programmed to automatically display the correct rules and rates for each newspaper, helping to eliminate inaccuracies in the ad taking process. In addition, continuous updating and monitoring of the ad taking system ensures compatibility with the various newspapers we serve.

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How do the ads taken by Classifieds Plus measure up to the ads taken internally by the newspaper?
Our sales results speak for us. Classifieds Plus more than pays for its services by selling more of your products and delivering an average of 30% more revenue per ad than our newspaper clients
do in-house.

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Can Classifieds Plus handle calls in case of a disaster or emergency closing?
Yes, many newspapers have utilized Classifieds Plus' Disaster Recovery program during unplanned emergencies. After Hurricane Katrina, for example, Classifieds Plus stepped in for New Orleans Times Picayune's Classifieds Department during the weeks that followed. We even produced camera ready artwork and composed their classified pages. See our Case Studies section for more detailed information.

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What type of telephone equipment do I need to forward calls to Classifieds Plus?
Most telephone systems can easily forward calls to Classifieds Plus. Our Information Technology department works with your newspaper's telephony staff or vendor to confirm forwarding ability.

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How are ads taken by Classifieds Plus received by our front end system?
Classifieds Plus has the ability to electronically deliver ads in any format that meets your requirements. Some of the formats that we are able to output are comma-delimited, XML,
PDF, PostScript, and many more. Our IT people are experienced in assisting with these
operational issues.

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Why do I need an after hour ad taking service when I have an Internet ad placement program?
We believe that it is important for the Internet to expand, not limit customer choice of ad
placing methods.

In any market, the desire to place an ad with a LIVE representative remains strong. This is proven by the fact that online ad entry sites have a large abandonment rate, and why research has shown that the volume of ads delivered by Classifieds Plus is incremental to newspapers' existing
ad volumes.

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Are you able to help with our high abandonment on our Internet ad placement site?
Yes, most newspapers' online sites experience substantial abandonment. Classifieds Plus provides a 24 hour Live Call Button for users to reduce online order problems.

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Do you have the ability to outbound for renewals?
Yes, Classifieds Plus has dedicated sales advisors that focus on converting all expired ads into new revenue opportunities for our newspaper clients.

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